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Associate Brand Manager

Date: Apr 1, 2019

Location: New York, NY, US, 10001

Company: Purdue Pharma L.P. & Affiliates

Working at our Company

Avrio Health L.P. is a privately held consumer health products company that champions an improved quality of life for people in the United States through the reimagining of innovative product solutions. We have a strong portfolio of well-respected and proven effective brands, including Betadine®, Colace®, Senokot®, and SlowMag™ Mg. We put people at the heart of every decision we make and then leverage the best ideas from around the world to protect and promote health and wellbeing. Avrio Health aims to be a trusted partner in helping people live healthier lives.

Job Summary

Responsible for supporting and executing short- and long-term brand strategies and marketing programs.

Primary Responsibilities

  • Develop and manage consumer promotion and shopper marketing programs like sampling, couponing and in-store activations
  • Lead brand project execution such as packaging updates, website development and PR initiatives
  • Support the development of annual business plans and brand strategy presentations to retail customers and senior management
  • Analyze syndicated consumption data and report out trends to broader business team
  • Manage brand financial budgets
  • Participate in creative campaign development with external agencies
  • Participate in market research initiatives
  • Collaborate with cross-functional partners to ensure successful execution of marketing programs

Education and Experience

  • Bachelor’s degree with 5-7 years of Brand Management experience within the CPG industry or an MBA with 0-2 years of Brand Management experience

Necessary Knowledge, Skills, and Abilities

  • Strong interpersonal, analytical and project management skills, oral and written communication skills
  • Entrepreneurial-minded self-starter able to work within the ambiguity of a start-up environment
  • Broad understanding of marketing principles
  • Computer proficiency in Microsoft Office products

Supervisory Responsibilities (if Applicable)

Additional Information

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Brand Manager, Branding, Manager, Marketing Manager, Marketing, Management, Research

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